As the name implies, user experience (UX) in digital marketing is the "whole experience of a person when utilizing a product, system, or service." It is the attitude and sentiments that a user acquires as a result of using the product or service. As a result, designing a user experience comprises optimizing the product or brand experience your consumers will have, resulting in user happiness. UX designers do this by enhancing the following aspects; Usability, accessibility, and Pleasure.
The visual relative of UX is UI design, sometimes known as User Interface design. It is the technique that designers use to create interfaces in software or computerized devices that are aesthetically appealing, engaging, and useful. User interface design in digital marketing aids in the creation of accessible and visually appealing interfaces for digital marketing channels such as websites, mobile applications, landing pages, blog pages, and wearables.
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